Marketing and Communications Director

More than 1,600 sworn officers and 600 civilians are proud members of York Regional Police (YRP), a 2022 Greater Toronto Top Employer and internationally recognized policing leader. YRP serves a growing and diverse population of 1.2 million people.

In this newly created role the inaugural Director, Marketing and Communications will build and deliver a strategic marketing and communications plan, engaging the diverse residents of York Region in new ways, and building brand equity for YRP. This high-level position requires a seasoned marketing officer who possesses a unique blend of strategic communication skills, visionary thinking, and outstanding interpersonal abilities.

As the Director of Marketing & Communications, your primary responsibility will be to establish a cohesive team and build and execute an integrated marketing communications strategy. Leveraging your extensive experience in both public and private sectors, you will be instrumental in implementing a communication strategy that is focused on delivering tangible outcomes. This strategy should effectively bridge the gap between commercial marketing concepts, such as brand management, customer journey planning, lead generation, and revenue growth, and adapt them to the unique context of the public sector.

To excel in this role, you will need to possess a deep understanding of how to effectively communicate with diverse stakeholders. You have impeccable written and verbal communication skills, with the ability to craft and deliver compelling messages for various audiences. You will bring to life the YRP brand through best-in-class creative and innovative content, delivered in ways that inspire, engage, and increase relationships with diverse communities within the Region. Success will be measured not only by traditional business metrics but also by factors such as social impact, policing outcomes, and stakeholder engagement.

To fill this position, York Regional Police has partnered with leadership advisory firm Odgers Berndtson. Applications are encouraged immediately and should be submitted online ideally by August 21, 2023 at https://careers.odgersberndtson.com/en-ca/28597.

We would like to thank all applicants but regret that we are only able to personally contact those individuals whose backgrounds best match the requirements for the role.

York Regional Police is an equal opportunity employer. In accordance with the Accessible Canada Act, 2019 and all applicable provincial accessibility standards, upon request, accommodation will be provided by both Odgers Berndtson and York Regional Police throughout the recruitment, selection and/or assessment process to applicants with disabilities.

Odgers Berndtson is deeply committed to diversity, equity and inclusion in all the work that we do. As part of our efforts to better understand our ability to reach as broad a pool of candidates as possible for our searches, our DEI team would like to encourage you to take a moment and access our Self-Declaration Form.